Gustavo Nogueira de Menezes (he/they) is a Temporalist from the Amazon Rainforest. He coordinates the Heritage Innovation Lab, a project led by the University of Jena, Germany. A Brazilian researcher specializing in temporalities, the narratives and systems that influence our perception of time from a decolonial perspective. Based in Amsterdam, he is part of a transdisciplinary global community, collaborating with leading companies like Globo, Google, Natura, Netflix, Nubank, and Spotify. His current role at the Heritage Innovation Lab bridges creativity and innovation with GLAM institutions and the cultural heritage field. His current research with IAM Internet & AIxDesign focus on AI's impact on time perception & Ancestral AI. His work covers topics like social change, ancestry, speculative design, and decoloniality, providing insight into time's impact on human experience and inspiring a rethinking of our relationship with time.